SOAapps.com Partner Program

SOAapps is a new collaborative marketplace that enables prospective SaaS customers to easily find, try and subscribe to best-of-breed, software-as-a-service solutions.  SOAapps was designed to provide businesses with resources to find leading application providers, system integrators and resellers of SaaS solutions.

The SOAapps Partner Program focuses on providing market scalability for SaaS application providers with our unique programs and access to an ecosystem of synergistic partners


Program Overview

SOAapps will be launching ten key categories of applications this year and is committed to accelerating SaaS business on-demand for our select partners. The ten key categories include:  Human Capital Management (HCM); Financial Management (FM); Customer Relationship Management (CRM);  Supply Chain Management (SCM); Content, Communication & Collaboration (CCC);  Business Intelligence (BI); Enterprise Resource Planning (ERP); Infrastructure Software (IS); Technology (TEC); and Vertical Applications (VA).

Partners
There are three SOAapps.com partner areas:

Application Providers
•    Independent Software Vendors (ISVs) - The SOAapps ISV program provides market scalability for Independent Software Vendors (ISVs) developing, distributing and selling SaaS solutions. SOAapps markets best-of-breed ISV solutions that have been selected through a formal RFI process. 
To submit an application for review – click here

Service Partners
•    System Integration Partners (SI) -  We collaborate with our system integrator partners to deliver a broad range of services including consulting, implementation, and integration. These service partners enable end-customers to realize more value from their SaaS solutions. 
Our SI partners provide leading domain, industry, and technology expertise to help companies integrate SaaS solutions together or to on-premise applications
•    Consulting Partners - These partners specialize in business process management or change management consulting.

Resellers
•   Value Added Resellers (VARs) - Value-added resellers may extend, customize, package and/or resell select partner solutions

Program Benefits - SaaS Application Providers
The following benefits apply to all SOAapps SaaS Application Providers.

I.  SaaS Demand and Revenue Enablement
SOAapps’ mission is to generate awareness and demand for our best-of-breed SaaS partner solutions. SOAapps is committed to growing market share for our SaaS application partners, so we have put in place marketing and lead generation programs designed to accelerate SaaS revenue.

• Marketing Programs
  • SOAapps.com Partner Storefront
    • Partner Administration Module to manage all content as well as traffic and campaign analytics.
• Demand Generation Programs
  • Co-Marketing Funds for partner approved programs
    • Search Campaigns – Yahoo, Google, etc.
    • Email Campaigns – Create, distribute and report customized emails to SOAapps’ 
targeted lists (purchased and in-house).
    • Online Media & Advertising – Banner ads, newsletter content, microsite content.

• Lead Management Programs
  • Lead Capture 
    • Automatically capture lead prospects that visit partner storefront and respond to 
demand generation programs.

• Lead Qualifying
  • Score leads to rank and prioritize sales opportunities.

• Lead Nurturing
  •  Nurture leads with automatic marketing campaigns.

• Lead Distribution
  •  Qualified leads are distributed to partners to accelerate revenue.

•  Lead Reporting
  •   All leads are manageable via the partner storefront administration module.

• Reseller Recruitment & Enablement
  • Recruit resellers for select SOAapps.com partners, onboard and manage to drive 
channel-sourced revenue.

II. SaaS Technology Enablement
•   Application Development Enablement - ISVs seeking enterprise-class, scalable application development software can now access BEA Systems leading infrastructure technology in the first ever usage-based model.  The SOAapps ISV Program enables SaaS application providers to build next-generation dynamic applications leveraging our unique pay-as-you-go financial model for BEA Systems technology. SOAapps empowers ISVs to speed time-to market with an enterprise-class solution without having to invest upfront in application infrastructure.

•   Application Deployment Enablement – Together with our partners, SOAapps provides ISVs with assistance migrating solutions from on-premise installation to on-demand delivery. Value added benefits include metering, billing, and analytics. ISVs looking for an approach to participate in the SaaS Market while not conflicting with their current sales compensation model may look to SOAapps to provide a channel to market SaaS versions of their product.

Register now for a Free membership with SOAapps.com